CBS News and The Climate Channel television community, the #1 resource for weather conditions news and facts, currently introduced a new content material collaboration that will provide enhanced temperature and weather reporting to CBS Information viewers all around the earth. This new partnership brings together the know-how and engineering of two award-winning news corporations to offer viewers with foremost in-depth weather reporting and immersive storytelling.
The Weather Channel’s numerous Emmy Award-winning Immersive Blended Truth (IMR) technological innovation will supply the audience a “Digital Watch” into American communities’ weather conditions problems. IMR engineering will allow viewers to visualize long term weather conditions forecasts — to see how snow, rain, floods or tornadoes can have an affect on a local community ahead of the ailments arrive. The experiences originate from the Climate Channel’s headquarters in Atlanta, Georgia. The partnership also attracts on are living reporting from meteorologists Stephanie Abrams, Jim Cantore and Mike Bettes, as well as the whole Weather Channel meteorological and newsgathering team.
The Weather Channel’s stories will be highlighted through CBS News’ award-profitable morning and night newscasts, “CBS Mornings,” “CBS Saturday Early morning” and “CBS Night Information with Norah O’Donnell.” CBS News’ 24/7 electronic streaming information support will also showcase common studies from The Weather conditions Channel.
The CBS News investigative group and the Weather conditions Channel’s meteorological and newsgathering teams will also spouse on unique investigative weather studies. This collaboration provides with each other two powerhouse brand names to supply audiences revolutionary climate reporting, reliable serious climate coverage, and investigative reporting on the environment.
Showing up on “CBS Mornings” on Monday, Byron Allen, the founder, chairman and CEO of Allen Media Group and owner of The Weather conditions Channel, known as weather transform just one of the biggest threats to everyday living on the planet, and explained his goal when obtaining the Weather Channel four yrs back was to “lean in” to make certain men and women understand what’s at stake.
“The Weather Channel is just not a cable community it really is a technology platform,” he reported. “And we determined to commit much more in know-how. We have gained three Emmy Awards — two of them since I’ve owned it — for technological know-how.”
Allen known as the channel’s proprietary Immersive Blended Actuality, utilised to explain perilous temperature problems, “the most effective technologies not to tell you the weather conditions but to show you the weather. And I’m a organization believer — that’s my history as a comedian — do not tell them, demonstrate it. Clearly show them, act it out, perform it out. It has additional affect.”
“By bringing jointly CBS Information and the Weather conditions Channel’s weather conditions teams and virtual look at technological innovation, we will not only be ready to forecast the climate but present viewers what it truly is really heading to seem like,” said Neeraj Khemlani, president and co-head of CBS News and Stations. “This is a holistic partnership that delivers together the scale of both companies’ reporting teams, technologies and audiences. In addition to the virtual forecasts and stay reporting, we will also collaborate on industry reporting and pair our investigative teams to develop our environmental investigative endeavours. With each other we will supply further coverage of one particular of the most vital tales of our time — the effect of the weather on the communities we live in.”
“This year, the Weather conditions Channel celebrates its 40th anniversary, and there is under no circumstances been a far more critical time to give viewers slicing-edge visual displays and compelling storytelling about our weather conditions,” stated Allen. “This new collaboration is designed to give the CBS News viewers the most modern temperature reporting, as very well as greater attain for the Climate Channel’s model. CBS News and the Climate Channel will operate carefully jointly to investigate and examine concerns linked to local weather and our environment.”