May 29, 2024


The Joy of Technology

The Deepfake Technology That Morphed Kendrick Lamar Into Kanye West And More In ‘The Heart Part 5’ Visual


The wait is around: Kendrick Lamar has dropped “The Coronary heart Aspect 5,” in advance of his extremely predicted album “Mr. Morale & the Big Steppers.And, the technological know-how featured in its visible deserves to be talked about.

Kendrick Lamar’s New Audio Video

On May 8, the rapper commenced the 7 days off with a bang following dropping the music online video for his official comeback single, according to Pitchfork.

In the visual, deepfake technological know-how — a kind of synthetic intelligence (AI) — is featured to completely transform Kendrick into some of the most publicly outspoken Black adult men which includes Kanye West, Will Smith, Kobe Bryant, Nipsey Hussle, OJ Simpson, and Jussie Smollett.

Studio Deep Voodoo — led by “South Park” creators Trey Parker and Matt Stone — was at the rear of generating the deepfakes.

As just about every of the celebs show up on the monitor, “the lyrics typically align with the person he’s resembling, speaking about bipolar condition when he’s West and murder when he’s the late Hussle,” the outlet clarifies. The movie also alludes to Kendrick seeing himself in them as the opening quote is “I am. All of us,” attributed to oklama.

Impending Album Release

As formerly described by AfroTech, Kendrick designed the announcement for his new album in an sudden way. Through Twitter, he responded to a person who tweeted “Kendrick Lamar is formally retired” with a url to a web page that uncovered the surprise.

“The subsequent assertion was introduced now by oklama, by means of his firm, pgLang, at 11:00 am PT in Los Angeles, CA,” the statement shared.

It continued: “All factual facts for this launch will appear immediately from this resource only.”

“Mr. Morale & The Major Steppers” is dropping on May possibly 13.


In 2020, Kendrick and his longtime companion introduced their inventive assistance firm.

“pgLang is multilingual,” the company’s web site describes. “Our neighborhood speaks music, film, tv, artwork, publications, and podcasts — due to the fact in some cases we have to use distinctive languages to get the level of our stories throughout. Tales that discuss to many nations, a lot of races, and several ages. That is why our writers, singers, administrators, musicians, and producers crack formats when we make thoughts and make them authentic for the curious.”


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