Elon Musk, the world’s richest male, arrived at out to Parag Agrawal, Twitter’s main govt, a handful of months ago with a helpful heads-up. He was obtaining shares of the social media enterprise, Mr. Musk confided, and wanted to examine how to make Twitter far better.

Mr. Musk experienced ideas for reshaping social networks that dovetailed with all those of Mr. Agrawal and Jack Dorsey, Twitter’s co-founder, according to their community exchanges. All 3 have floated the notion of radically shifting the electric power in social networking to end users and absent from behemoth companies, by utilizing an method to technological know-how that would give folks control over what they see in their social media feeds.

In the ensuing months, Mr. Agrawal mentioned obtaining Mr. Musk grow to be a far more active participant in Twitter’s foreseeable future, in accordance to two men and women with expertise of the conversations who had been not authorized to discuss publicly. Mr. Agrawal also welcomed owning Mr. Musk — who has far more than 80 million Twitter followers and from time to time tweets a dozen or much more situations a working day — sign up for the company’s board, a single of the individuals mentioned.

On Tuesday, Twitter declared that Mr. Musk, 50, would be appointed to its 11-particular person board in a expression that expires in 2024. That adopted the revelation on Monday that Mr. Musk had gathered a 9.2 p.c stake in Twitter, building him its most important shareholder. Mr. Musk has agreed not to own a lot more than 14.9 per cent of Twitter’s inventory or acquire above the company, which is dependent in San Francisco, in accordance to a filing with the Securities and Exchange Fee.

“Through discussions with Elon in recent weeks, it grew to become distinct to us that he would bring terrific price to our board,” Mr. Agrawal tweeted on Tuesday.

The addition of one of Twitter’s most effective people to its board has implications for a social network the place globe leaders, lawmakers, celebs and extra than 217 million buyers carry out their each day public discourse. Compared with some other Twitter board members, Mr. Musk did not indicator an arrangement that forbade him from influencing the company’s procedures. That could permit him to operate with Mr. Agrawal on a futuristic vision for “decentralized” social networking.

That vision difficulties the way that platforms are developed. Main technologies would be developed publicly and transparently, with oversight and enter from coders all over the environment. Customers could then customise their social media feeds and establish their own procedures about what types of speech are appropriate. Which is extremely distinctive from how social networks like Facebook, Twitter and Instagram are now set up, with the corporations dictating what posts can stay up and what should be removed.

The prepare jibes with Mr. Musk’s, Mr. Dorsey’s and Mr. Agrawal’s beliefs in unfettered cost-free speech. Mr. Musk has criticized Twitter for moderating its system too restrictively and has mentioned far more speech need to be allowed. Mr. Dorsey, way too, grappled with the selection to boot previous President Donald J. Trump off the support previous year, indicating he did not “celebrate or experience pride” in the move. Mr. Agrawal has claimed that community conversation offers an inherent good for modern society.

Their positions have more and more turn into outliers in a global discussion above absolutely free speech on-line, as additional folks have questioned regardless of whether as well much no cost speech has enabled the distribute of misinformation and divisive information.

In a tweet on Tuesday, Mr. Musk, who qualified prospects the businesses Tesla and SpaceX, claimed he hoped to “make substantial enhancements to Twitter in coming months.” He did not elaborate and did not react to a ask for for comment. Mr. Agrawal and Mr. Dorsey also did not reply to requests for comment.

A Twitter spokesman reported Mr. Musk would not have a hand in policymaking at the business. Day-to-working day coverage choices would continue to be made by Twitter workforce, he reported, and the business would be impartial in building and imposing its procedures.

Mr. Musk could bring turbulence to Twitter. He has very long utilised the provider as a cudgel, trolling small-sellers of Tesla and insulting critics. He has also spread inaccurate info about the pandemic. After he mused about getting Tesla non-public in a tweet in 2018 and inaccurately claimed he had secured funding for the transaction, he was fined $40 million by the S.E.C.

His appointment to Twitter’s board was celebrated on Tuesday by some Republicans, who have accused the organization of political bias and censoring proper-wing voices. “Musk. Totally free speech,” explained Agent Jim Jordan, a Republican of Ohio.

(Democrats, whom Mr. Musk has tangled with on-line over the party’s proposed wealth tax, had been not vocal.)

David Kaye, a legislation professor at the University of California, Irvine, who formerly worked with the United Nations on speech difficulties, warned that Mr. Musk’s vision for absolutely free speech could conflict with Twitter’s insurance policies, which are meant to govern discussions all around the world.

“The risk is that his particular person and personal organization tastes, which are sometimes idiosyncratic, are heading to influence rule-building and enforcement in a way that is inappropriate for a organization that, in his text, is a version of a public sq.,” he stated.

Twitter’s go towards a “decentralized” social network is rooted in some of its top rated leaders’ unhappiness with how the system has come to be an arbiter of what speech is authorized online and what is not. Though Twitter’s users workout some command about their social media feeds — these as by deciding on the men and women they follow — the service’s algorithm picks what posts are observed at the prime of their feeds and the enterprise can choose regardless of whether to ban accounts based mostly on no matter if posts have violated its procedures.

Mr. Dorsey, who stepped down as Twitter’s main govt in November, has said that end users ought to have additional power about which posts they see so they can make their possess moderation choices. Previous week, he lamented in a tweet that the centralization of the net by organizations experienced destroyed the world wide web.

“I understand I’m partially to blame, and regret it,” he wrote.

In 2019, Mr. Dorsey financed a venture termed Bluesky, an exertion to develop new infrastructure for social media that would give customers regulate around their knowledge, curating prime tweets with their have algorithms and enabling them to go their knowledge to other platforms.

“We think that persons need to have alternatives about the key algorithms that have an affect on their encounter on line,” Mr. Dorsey testified in Congress in 2020, contacting the thought “an exciting, current market-pushed strategy the place persons can pick what algorithms filter their material so they can have the experience they want.”

At the similar time, Mr. Musk has dabbled in technologies for decentralizing management. In 2015, along with the Silicon Valley entrepreneur Sam Altman and other individuals, Mr. Musk launched an synthetic intelligence lab identified as OpenAI, saying the firm would brazenly share its investigation with the globe at massive. Mr. Musk afterwards parted methods with the organization.

Irrespective of whether a decentralized Twitter could arrive together is unclear. It could get several years to emerge because it would include a challenging course of action of revamping the total system.

By March 14, Mr. Musk, who has a net worth of $270 billion-moreover, experienced amassed a extra than 5 p.c stake in Twitter, in accordance to a organization filing. Immediately after that, he started voicing much more of his ideas about Twitter and free speech on the assistance, like in exchanges with Mr. Dorsey.

“Twitter algorithm ought to be open up supply,” Mr. Musk tweeted on March 24, inquiring his followers to vote “yes” or “no” on the concept of producing the code powering Twitter’s algorithm publicly out there. This sort of “open” algorithms could give men and women much more choices for arranging their feeds as they want and prioritizing distinct varieties of content material.

Mr. Dorsey right away agreed. “The preference of which algorithm to use (or not) must be open to every person,” he tweeted in response.

On March 25, Mr. Musk asked his followers if Twitter was failing to adhere to cost-free speech rules. “Free speech is necessary to a functioning democracy. Do you imagine Twitter rigorously adheres to this basic principle?” he requested.

A day afterwards, after a lot more than two million consumers responded, Mr. Musk wrote, “Given that Twitter serves as the de facto general public town square, failing to adhere to free of charge speech ideas fundamentally undermines democracy.”

“Is a new system desired?” he additional.

On Monday, in one of his very first tweets soon after his stake was disclosed, Mr. Musk posted another Twitter poll inquiring people no matter whether they required to be able to edit tweets, a function that lots of have fruitlessly requested.

Mr. Agrawal jumped in, tweeting, “The repercussions of this poll will be essential. Make sure you vote cautiously.” The business later said it experienced been doing work on an edit function since last yr and would quickly exam it.

Mr. Dorsey weighed in on Tuesday after Mr. Musk’s appointment to Twitter’s board was formal. The development produced him “actually satisfied,” he tweeted.

Cade Metz contributed reporting.





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