June 24, 2024


The Joy of Technology

CBS News to Feature The Weather Channel Reporting in Wide-Ranging Content Partnership


CBS News and The Weather Channel have struck a huge-ranging partnership that will see Weather Channel correspondents, reporting and technological know-how featured throughout CBS Information programming.

Byron Allen, CEO of Weather conditions Channel owner Allen Media Group, declared the partnership on CBS Mornings Monday.

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As portion of the offer, weather conditions and local weather reporting from The Weather Channel, together with reviews from meteorologists like Jim Cantore, Stephanie Abrams and Mike Bettes, will air on CBS applications like CBS Mornings and the CBS Night Information With Norah O’Donnell, as well as on CBS News’ streaming support.

The partnership also presents CBS access to TWC’s “Immersive Combined Reality” engineering, which can help communities visualize how the temperature will impression their location.

The offer considerably boosts CBS’ weather and weather reporting abilities. CBS has meteorologists at its nearby stations but does not have a countrywide climate correspondent or meteorologist, as its competition at ABC Information and NBC Information do. In the meantime, The Weather Channel receives a sizeable countrywide platform for its talent and reporting. That platform is all the much more major given the elevated opposition in the Tv weather room, most notably from Fox Weather conditions, which is readily available to stream for absolutely free and in excess of the air in quite a few marketplaces, and the AccuWeather Community.

“By bringing together CBS Information and the Weather Channel’s temperature groups and digital see technologies, we will not only be capable to forecast the temperature, but display viewers what it is really heading to appear like,” Neeraj Khemlani, president and co-head of CBS News and Stations, reported in a assertion. “This is a holistic partnership that brings alongside one another the scale of both companies’ reporting teams, systems and audiences. In addition to the digital forecasts and are living reporting, we will also collaborate on field reporting and pair our investigative teams to increase our environmental investigative attempts.”

“This 12 months, the Temperature Channel celebrates its 40th anniversary, and there is never been a more crucial time to give viewers slicing-edge visual shows and powerful storytelling about our climate,” included Allen. “This new collaboration is intended to present the CBS Information viewers the most modern climate reporting, as well as greater arrive at for the Weather conditions Channel’s brand. CBS News and the Climate Channel will operate intently together to investigate and examine difficulties associated to weather and our natural environment.”

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