June 14, 2024


The Joy of Technology

CBS News And The Weather Channel Announce Content Partnership


CBS Information and The Weather conditions Channel have introduced a partnership on climate reporting and technological innovation.

The Climate Channel’s reviews will be showcased for the duration of the network’s early morning and night newscasts, which includes CBS Mornings and CBS Night News with Norah O’Donnell, as perfectly as the CBS Information Streaming Community. The partnership also involves investigative studies from each shops on weather.

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Neeraj Khemlani, president and co-head of CBS Information and Stations, stated in a assertion, “By bringing jointly CBS News and the Climate Channel’s climate groups and digital view technology, we will not only be ready to forecast the weather conditions but demonstrate viewers what it is seriously going to glimpse like.” He called it “a holistic partnership that provides alongside one another the scale of both equally companies’ reporting groups, systems and audiences.”

Byron Allen, founder, chairman and CEO of Allen Media Team, the owner of The Weather conditions Channel, appeared on CBS Mornings to announce the partnership. The Weather conditions Channel presently has delivered reports for the morning clearly show.

He claimed in a statement, “This new collaboration is created to offer the CBS Information audience the most progressive weather reporting, as properly as greater arrive at for the Weather Channel’s model. CBS Information and the Temperature Channel will get the job done carefully jointly to examine and investigate difficulties connected to local climate and our ecosystem.”

The collaboration usually means CBS News will attract on The Climate Channel’s “Virtual See,” immerse blended actuality technology that enables viewers “to visualize future climate forecasts – to see how snow, rain, floods or tornadoes can have an affect on a neighborhood just before the disorders get there,” the networks claimed in the announcement. The reviews originate from The Weather conditions Channel headquarters in Atlanta. The partnership features reporting from Weather conditions Channel meteorologists Stephanie Abrams, Jim Cantore and Mike Bettes and other folks on the channel crew.

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