Apple’s Macs and iPads proceed to have the maximum gratification score among the Computer and pill makers in 2020, in accordance to new details shared nowadays by the American Shopper Satisfaction Index.


In the 2020 Domestic Appliance and Electronics Report, Apple attained an ACSI score of 82, a just one point fall from the score that it gained in 2019. Apple’s pleasure score conquer out Samsung (81), Acer (78), Amazon (78), ASUS (77), Dell (77), HP (77), and some others.

The rating includes laptops, tablets, and desktop devices, but when splitting them out, Samsung and Apple are tied for customer gratification when it arrives to tablets, in accordance to the ACSI. Apple and Samsung also dominate laptop rankings, while there are narrower margins for desktop machines.

When it arrives to general shopper fulfillment rankings across all brands, desktop PCs, notebooks, and tablets nevertheless lag powering overall smartphone satisfaction, with desktops continuing to have the optimum typical gratification scores.

The in general field rankings mimic benefits from the cell cell phone field, in which Apple and Samsung have prolonged been locked in a two-way fight at the prime for shopper pleasure. Even with slipping 1%, Apple qualified prospects the Pc industry with an ACSI score of 82 that matches its ranking in the cell cell phone industry. Samsung all over again retains second area, just a level reduce at 81–a score that also matches its mobile cell phone ranking.

Each Apple and Samsung have revealed substantial and steady customer pleasure for the earlier 5 a long time–divided by just a level in all but a person of people many years. Apple carries on to beat the discipline throughout the entire consumer expertise, acquiring its greatest mark for structure. Samsung shines when it arrives to value, ranking most effective in class between all Laptop makers.

Components that influence purchaser pleasure scores contain layout, graphics and seem excellent, availability of add-ons, software package and applications, ease of procedure, method crashes, and processor velocity.


To make its scoring technique and compile device scores, the ACSI makes use of facts from interviews with 14,698 clients to evaluate shopper pleasure with individual desktops, pc software, family appliances, TVs, and extra. Shoppers surveyed have been asked to evaluate their experiences with a short while ago ordered items of the biggest manufacturers.