Is Phone-Banking Effective to reach your votes?

What Is Phone Banking, and Why Is It Important? | Impactive | All-in-One  Digital Organizing Suite

Whether it’s hosting events, knocking on doors, or sending out emails and fliers, every campaign strategy will inevitably involve different methods of contacting voters and increasing support for your cause. One of the most widely used of these methods is phone-banking. Phone-banking is the use of text messaging and calling to reach out to potential voters, and according to NPR, it was one of the most popular campaigning methods used by volunteers in the 2020 American Presidential Election. But what makes this form of campaigning so popular, and is it truly effective? Read on to find out.

Is Phone-Banking really Effective?

A study conducted by David Nickerson in 2006 determined that volunteer get-out-the-vote calls and texts boosted voter turnout rates by 4.1%. Similarly, Donald Green and Alan Gerber conducted a study in 2004 which concluded that personal methods of delivering get-out-the-vote messages, such as phone-calling, have proved to be the most efficacious means of garnering campaign support. Evidently, phone-banking is an especially effective means of gaining support for your cause- but why is this the case?

Why Phone-Banking is so Effective

The success of phone-banking may be attributable to a number of different factors:

More Personalised: People are far more likely to engage with a real person on the end of the line and really listen to your message than they might do with more impersonal methods of communication, such as mass emails or advertisements. That’s what makes phone-banking so important- it allows your community to hear the people behind the message and to simply discuss the campaign in a friendly, conversational manner that doesn’t feel intimidating or overly remote, like other methods often do.

More Scalable: Knocking on doors can be time-consuming and costly, particularly if you are attempting to cover a lot of ground and reach as many voters as possible. Phone-banking, by comparison, is far more cost-effective and quick- by simply dispatching your list of callers to your volunteers via your chosen political phone-banking app, your team can have the interest of these callers determined in far less time than it would take to drive to an area and knock on each individual door.

Clean your List of Voters Quickly: One particularly important aspect of campaigning is to ensure that the data you have acquired about your community is up-to-date and accurate. The process of ensuring that this data is correct is called ‘list cleaning,’ and is essential in order to ensure that you make the most of the data analysis provided by your political CRM. Phone-banking is undoubtedly the most effective means of doing this- a quick phone call can speedily determine whether someone still lives in your area, what the likelihood is that they will support your campaign, and what the likelihood is that they will vote at all. Without phone-banking, list cleaning would be a far more time-consuming aspect of campaigning.

Safer for your Volunteers: The recent COVID-19 Pandemic has taught us that close contact with others is not always safe, nor possible, depending on local restrictions in place. Phone-banking overcomes any need for physical proximity by allowing volunteers to campaign at distance. This might encourage even more people to get involved in your campaign and offer their time to volunteer, thereby further strengthening your campaign and its reach.

Why phone banking now?

Phone-banking has long been a tried and tested method of campaigning which continues to be used even today- and for good reason. Its many benefits- including being more personable, more time and cost effective, useful for list-cleaning and capable of being conducted at distance- make it essential for every successful campaign today. Why not include phone-banking as part of your election strategy and see if it can increase your chances of success too!

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