July 15, 2024


The Joy of Technology

Australians still show strong preference towards Apple products; Apple is strongest tablet vendor in 2021: Telsyte


Australia’s interest in Apple Silicon computers and tablets are contributing to the brand’s powerful industry share, according to The Telsyte Australian Desk Computer Study 2022 by analyst company Telsyte.

The research found that much more than just one in three (36%) Australians preparing to order a laptop this year are considering Apple equipment.

The M1, to start with released in 2020 on Macs, are showcased in iPads. The review discovered that close to just one in four (23%) iPads offered in 2021 contained the chip.

In spite of acquiring an ARM variation, Telsyte estimates fewer than 5% of Home windows suitable personal computers bought in 2021 highlighted an ARM processor, but this could improve substantially above the up coming two several years.

The gain of better battery existence and portability will attractiveness to firms as Microsoft is established to stick to Apple down the ARM path with latest announcements, suggests Telsyte.


With further more software program and app enhancements to iPads to leverage the M1 chips, Apple could introduce indigenous Professional Mac apps like Final Slice and Logic for iPad Execs or create a manner that will allow iPads to run apps more like MacOS in coming WWDC announcements.

Pill and computer system sales softened in 2021 as 3.4 million tablets and 4 million computers marketed. This was up 1.4% and down 2.3% respectively from a year back. Nonetheless, each figures are still increased than pre-pandemic amounts.

Telsyte declares Apple Mac computer systems and Chromebooks as acquiring a standout general performance in just the laptop or computer marketplace, recording a growth of 17% and 15% respectively.

Apple remained the primary seller in the tablet industry with a lot more than 50 percent of tablets offered in 2021 currently being iPads (iPads 53.6%, Android 16%, Windows 28.5%, ChromeOS 2%) and product sales of iPads and Chromebook 2-in-1s grew by 5% and 8% respectively, while the other operating systems have experienced a drop in product sales (3% and 2% respectively).

The major 3 pill distributors in 2021 remained Apple, Samsung, and Microsoft, with about 80% of overall sales combined.

Google’s Android and ChromeOS established for a surge
Android and ChromeOS, Google’s two purchaser functioning techniques, are starting off to enchantment to individuals beyond the instruction sector.

The growing level of popularity of Chromebooks (each the 2-in-1 and notebook type factors) is producing them significantly aggressive in the two the pill and computer systems market place as an affordable computing machine that also offers the entire desktop internet searching working experience, Telsyte discovered.

Lenovo is the major Chromebook vendor in the two the tablet (2-in-1) and personal computer markets.

Even with easing consumer desire for Android tablets, Telsyte expects Google’s refocus on Android tablets – with greater program assistance from Android 13 – could increase productivity and possibly lift purchaser and developer desire.

Android 13 is expected to have even further consumer interface optimisation and gestures to choose gain of greater screens.

In accordance to the review, 2-in-1s continued to dominate pill income with in excess of 80% of tablets marketed in 2021 currently being 2-in-1s. Keyboard attachment prices continued to enhance throughout all tablet working units, which includes Android tablets.


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